Ad Submission Guidelines for Stall Stories & Digital Signage

Ads are publicized weekly. To have your information included in Stall Stories or on digital signage, you must submit your ad by Monday of the week before your event.

Important Reminders:

  • Clubs are responsible for creating their own ads.

  • All ads must be made using Canva—a free design platform that can be shared with your club members.

  • Be sure to create your free Canva account using your PSU email.

Submit early to ensure your event gets the visibility it deserves! Would you like a Canva template example to help get started?

Canva Template Guidelines for Advertising

When creating ads, please use the appropriate Canva templates to ensure correct formatting and easy use across platforms:

  • Stall Stories: Use the Instagram Square template in Canva.
    This format works best for Stall Stories and will be resized by the Student Affairs team for digital signage if needed.

  • Digital Signage: Use the Presentation template in Canva.
    If you've already created a Stall Stories ad, it will be resized for digital signage when you submit it—no need to create a separate version.

  • Flyers: Use the Poster (8.5" x 11") template.
    Clubs are responsible for printing and posting their own flyers around campus.

Using the correct template helps ensure your ad looks its best and reaches the campus community effectively.  

Design Tips & Requirements for Stall Stories & Digital Signage Ads

To ensure your ad is clear, engaging, and effective, please follow these guidelines:

  • Bold colors work best and help your ad stand out.

  • Photographs or visuals draw more attention—use them when possible.

  • All ads must include the time, date, and location of your event. This information should be easy to find and read on the slide.

    • Dates must include the day of the week and be formatted like this: Tuesday, June 9

    • Times should be formatted like this: 12:00 p.m.

Club Branding Requirement

All ads must include your club’s logo to clearly show sponsorship of the event. This applies to Stall Stories, digital signage, and flyers.

Including your logo:

  • Gives your club recognition

  • Helps students identify who is hosting the event

  • Maintains consistency in campus advertising

  • Be sure your logo is clear, properly sized, and placed where it won’t obstruct key event details.

The Office of Student Affairs & Engagement reserves the right to modify submitted ads as needed to ensure quality, clarity, and legibility. This may include adjustments to layout, text size, color contrast, or formatting to meet campus standards and accessibility guidelines.

Submitting your ad early gives time for any necessary edits—thank you for helping keep campus communication clear and effective!