Business: Management & Marketing, B.S. at Penn State
Become a versatile business strategist with a Business degree in Management and Marketing.
Management and Marketing are the engines of growth for any organization, covering consumer behavior and organizational leadership—strategy, ethics, legal frameworks, and digital innovation—to build brand value and drive sustainable success in a competitive global market.
At Penn State Beaver, you will master the responsible use of Artificial Intelligence (AI) in today’s evolving marketing strategies. This forward-thinking curriculum helps set our graduates apart from other business candidates in that it provides a modern proficiency in emerging technology and ethical decision-making, proving you can navigate the complex legal and technological landscape of the modern workplace.
A marketing simulation allows students to solve real-world problems using scenarios including staffing, pricing, and safety in a variety of industries such as athletics, fashion, hospitality, and retail. Business owners visit classes and share their experiences, challenges, and successes with students.
In addition to having access to expert faculty, you’ll participate in a small business management capstone project to apply and test cutting-edge business practices. You’ll engage directly with local business owners to analyze real-world issues and even have a chance to influence their strategic decision-making and operational growth.
What You’ll Learn
- Digital marketing and social media management
- Management of employees
- Marketing strategies
- How to implement appropriate decision-making outcomes using data analytics
- How to harness the power of AI
- How to effectively network and build your resume
Internships & Careers
Penn State Beaver students have completed internships or gained employment at many companies including:
- Aetna
- Amazon
- Automated Health Systems
- Bechtel
- Dick’s Sporting Goods
- Prequel Solutions
- Thermo Fisher Scientific
- Walt Disney World and Disney Cruise Lines
- Westinghouse
Career Paths
- Marketing and communications
- Market research analysis
- Brand management
- CEO/Business owner
- Human resources management
- Client services management
- Social media management
- Search Engine Optimization specialization
- Procurement management
- Project management
- Product development management
- Operations management
- Digital marketing
Event coordination
Program Coordinator Karen Barr Program Coordinator Talha Harcar
