Talha Harcar

Exploring the Relationship Between Religiosity and Ethical Shopping Behavior: A Study of Turkish Consumers, International Academy of Business Disciplines 36th IABD Annual Conference Proceedings - April, 2025
 

Teaching Methods in Principles of Marketing Courses: A Syllabus Analysis, International Academy of Business Disciplines 36th IABD Annual Conference Proceedings - April, 2025
 

A Cross-Cultural Study of the Ethical Beliefs of American and Chinese Consumers , International Academy of Business Disciplines 35th IABD Annual Conference Proceedings - April, 2024
Collaborator: John Spillan , Co-Author

Turkish Airlines Global Sports Sponsorship Activities, International Academy of Business Disciplines 35th IABD Annual Conference Proceedings - April, 2024
 

Investigating Post-Service Failure Customer Satisfaction, Revenge, Avoidance and the Moderating Effect of “Hchouma”, Journal of Euromarketing - June, 2023
Collaborators: Asmaa Hilali, Co-Author; Houyam Mouzouni

Promoting Climate Change Mitigation on Social Media in the Egyptian Context , International Academy of Business Disciplines 34th IABD Annual Conference Proceedings - April, 2023
Collaborators: Passant Halawa; Nicolas Hamelin

Turkish Children's Attitude Towards Social Media Advertising , International Academy of Business Disciplines 34th IABD Annual Conference Proceedings - April, 2023
 

From Globalization to Regionalization In A Time Of Economic Socio-Political, Competitive, And Technological Uncertainties: Current Issues And Future Expectations, Advances in Global Research - June, 2022
Collaborator: Erdener Kaynak, Co-Editor

Emotional Engagement of Customers Through Storytelling - June, 2022
Collaborators: Nicolas Hamelin; Nitin Patwa, Co-Author; Anna Tarabasz

Investigating Post-Service Failure Customer Satisfaction, Revenge, Avoidance and the Moderating Effect of "Hchouma" - June, 2022
Collaborators: Asmaa Hilali, Co-Author; Houyam Mouzouni, Co-Author

Emotionally Engaging Customers Through Storytelling , International Academy of Business Disciplines 33rd IABD Annual Conference Proceedings - April, 2022
Collaborators: Nicolas Hamelin, Co-Author; Nitin Patwa; Anna Tarabasz

Stadium Sponsorship Naming Rights in The Global Markets, International Academy of Business Disciplines 33rd IABD Annual Conference Proceedings - April, 2022
 

Impact of country of origin and national identity on air travel purchase decisions for prospective buyers: The case of American travelers. Journal of Global Business Insights, Journal of Global Business Insights - March, 2022
Collaborator: Ersem Karadag

Consumer Attitudes towards On-Line Banking in Ghana, The Pan-African Journal of Business Management - July, 2021
Collaborators: John Spillan; Obed Domfeh

Consumer Complaint Behavior and Recovery Satisfaction: An Application of the Theory of Planned Behavior, Journal of Euromarketing - June, 2021
Collaborators: Ahmet Sekerkaya, Co-Author; Aylin Gursen, Co-Author; Mehmet Akpınar

Nation Brand Image and Economic Development: Is there a Connection?, Journal of Euromarketing - June, 2021
Collaborators: Tarik Zeriouh, Co-Author; Nicolas Hamelin; John Lodewijks, Co-Author; Jayarethanam Pillai, Co-Author

The Effects of Televised Turkish Soap Operas on Moroccan Consumers’ Evaluations of Products “Made in Turkey”, International Academy of Business Disciplines 32nd IABD Annual Conference Proceedings - April, 2021
Collaborator: Ali Kara

The Age of Neuromarketing: How Can Marketing Researchers Benefit From Neuroscience?, International Academy of Business Disciplines 32nd IABD Annual Conference Proceedings - April, 2021
Collaborator: Taha Harcar, Student Author

A Neuro Analysis of Static Subliminal Advertising in Packaging, Journal of Euromarketing - March, 2021
Collaborators: Anish Zacharia, Co-Author; Nicolas Hamelin, Co-Author; Peter Rodgers, Co-Author

Neuroscience Marketing - 2020
Collaborator: Nicolas Hamelin, Co-Author

Sponsorship Marketing - 2020
 

Are Vietnam Businesses Ready for A Crisis: An Analysis of Crisis Readiness Among Vietnam Businesses - November, 2019
Collaborator: John Spillan

Creating Competitive Business Strategies for the Global Arena: Impact of the Market Environment , Advances in Global Research - June, 2019
Collaborator: Erdener Kaynak, Co-Editor

The Effect of Brand Embarrassment on Consumer Cynicism Attitude - June, 2019
Collaborators: Altintas Hakan, Co-Author; Feride Isin, Co-Author

Consumer Attitudes towards On-line Banking: The Case of Ghana - June, 2019
Collaborators: Fadila Spillan, Co-Author; Obed King Nuistdok, Co-Author

Can Bad News Overshadow Good News: Understanding the Impact of Media on Shaping Consumers Emotion, Attitude and Purchase Intention - June, 2019
Collaborators: Nicolas Hamelin, Co-Author; Nandini Arora; Mihir Naik

Negative Marketing in Political Campaigns and Its Effect on the Voting Decision of the Indian Millennial, Eurasian Journal of Business and Economics - May, 2019
Collaborators: Kabir Mandrekar

Examining Package Appearance in the Purchase Decision of OTC Analgesic Drugs: A Neuro-Marketing Approach - April, 2019
Collaborators: Suchi Agrawal

Role and Impact of Religiosity in the Formulation of Consumer's Ethical Behavior - April, 2019
Collaborators: Erdener Kaynak; Karen Barr

The Justification of Decision Making in Airline Ticket Purchasing Beyond Pricing and Quality Issues - 2018
Collaborator: Ersem Karadag

The Role of Antithetic Political Attitudes on Country of Origin Animosity and Consumer Buying Behavior - 2018
 

Transformation, Coopetition, and Sustainability in the Era of Globalization, Engagement, and Disruptive Technology , Advances in Global Research - June, 2018
Collaborator: Erdener Kaynak, Co-Editor

Brand Equity-Culture Interface in Diverse Cultures: A Comparison of Global, Multinational/International, and Local Brands - June, 2018
Collaborator: Erdener Kaynak, Co-Author

Can Australia Become Greener? An Analysis of Renewable Energy Adoption by Consumers Australia - June, 2018
Collaborators: Nicholas Hamelin, Co-Author; Duygu Ece, Co-Author

“Women Read…. Men don’t (or not so much)!” How Neuroscience Can Help Package Design?, Journal of Euromarketing - December, 2017
Collaborators: Nicolas Hamelin; Nikhita Kishore, Co-Author

Effect of Country Origin and Color on Consumer Perceptions of Product Taste - 2017
Collaborator: Daniel Smith

Stadium Sponsorship: Customer Recall and Awareness in the Turkish Super League - 2017
Collaborator: Hakan Altintas

From Globalization to Regionalization and Localization: Institutions, Processes, Policies, and Strategies, Advances in Global Research - June, 2017
Collaborator: Erdener Kaynak, Co-Editor

An Exploratory Study of Awareness and Attitudes towards Jersey Sponsorship: The Case of FC Barcelona among Moroccan College Students - June, 2017
Collaborator: Berrin Guner, Co-Author

A Study of Factors Impacting Online Buying and Overall Risk in Morocco - June, 2017
Collaborators: Jamila Barroug; Asmaa Hilali, Co-Author

Are Stadium Sponsors Upsetting Rival Teams’ Costumers? The Case of Besiktas Vodafone Arena - June, 2017
Collaborator: Hakan Altintas

Turkish Students' Perceived Relevance of Facebook as a Marketing Tool, Journal of Information, Communication & Ethics in Society - March, 2017
Collaborators: Stephen Baglione; John Spillan, Co-Author

The Classification of Bad Customers Based on Action and Character Specific, Afyon Kocatepe University Journal of Faculty of Economics and Administrative Sciences - December, 2016
Collaborators: Feride Kurtulmusoglu, Co-Author; Murat Altintas, Co-Author; Rudi Kaufmann, Co-Author; Sanem Alkibay

Globalization: Developments, Opportunities and Challenges, Advances in Global Research - June, 2016
Collaborator: Erdener Kaynak, Editor

An Exploratory Study of Awareness and Attitudes toward Jersey Sponsorship in La Liga: The Case of Rival Soccer Teams, FC Barcelona versus Real Madrid, Globalization: Developments, Opportunities and Challenges - June, 2016
Collaborators: Berrin Guner, Co-Author; Bushra Hamelin, Co-Author

Children's Attitude towards Advertising in Developing Countries: The Case of Morocco, Globalization: Developments, Opportunities and Challenges - June, 2016
Collaborator: Nicholas Hamelin, Co-Author

Effects of Emotional Advertising on Driving Attitude Score and Recall: A Novel Facial Analysis Approach, Globalization: Developments, Opportunities and Challenges - June, 2016
Collaborators: Othman El Moujahid, Co-Author; Nicholas Hamelin, Co-Author

The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consum-er Taste Preferences for Soft Drinks at a Cross-Cultural Level , Journal of Euromarketing - September, 2015
Collaborator: Erdener Kaynak

What Are the Factors Affecting Price Perceptions? The Case of Guatemala, Quarterly Review of Business Disciplines - August, 2015
Collaborators: John Spillan, Co-Author; Nicholas Virzi, Co-Author

Regional and International Competitiveness: Defining National and Governmental Drivers of Productivity, Efficiency, Growth and Profitability, Advances in Global Research - May, 2015
Collaborator: Erdener Kaynak, Editor

Factors Affecting Advertising Credibility: The Case of Telecommunication Sector in Morocco, Regional and International Competitiveness: Defining National and Governmental Drivers of Productivity, Efficiency, Growth and Profitability - May, 2015
Collaborators: Laila Frija, Co-Author; Nicholas Hamelin, Co-Author

Global Sport Sponsorship: The Case of Turkish Airlines, Regional and International Competitiveness: Defining National and Governmental Drivers of Productivity, Efficiency, Growth and Profitability - May, 2015
Collaborator: Erdener Kaynak

The Challenge of Responding to Crises Through Effective Crisis Management, Regional and International Competitiveness: Defining National and Governmental Drivers of Productivity, Efficiency, Growth and Profitability - May, 2015
Collaborator: John Spillan, Co-Author

NCAA Corporate Sponsorship: Does It Impact Consumer Attitudes and Purchases? The Case of AT&T Sponsorship, Quarterly Review of Business Disciplines - February, 2015
Collaborator: Daniel Smith

Shifting in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm?, Advances in Global Research - July, 2014
Collaborator: Erdener Kaynak, Editor

An Investigation of Chinese American Consumers’ Ethnocentrism , Shifts in Global Competitiveness, Markets and Consumers; Is Management Prepared for New Busines Paradigm? - July, 2014
Collaborators: Zhaohui Su, Co-Author; Erdener Kaynak, Co-Author

Ethnocentric Factors in Airline Purchase Decisions: Do Patriotic Americans Prefer National Airlines?, International Interdisciplinary Business-Economics Advancement Conference - July, 2014
Collaborator: Ersem Karadag

The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences fot Soft Drinks at Cross-cultural Level, Shifts in Global Competitiveness, Markets and Consumers; Is Management Prepared for New Busines Paradigm? - July, 2014
Collaborators: Erdener Kaynak, Co-Author; Zhaohui Su, Co-Author

The Effectiveness of Sponsoring an International Sports Event on Consumer Response, International Journal of Sport Management - July 15, 2014
Collaborators: Berrin Guner, Co-Author; Hakan Altintas, Co-Author

Does Brick and Mortar Store Shopping Experience Effects of Online Shopping Preference? - April, 2014
Collaborator: Joshua Nussbaum, Co-Author

Does Corporate Sponsorship of NCAA Sanctioned Events Impact Consumer Attitudes and Purchases? - April, 2014
Collaborator: Daniel Smith, Co-Author

Student’s Attitude towards Peer-to-Peer Music File Sharing and Downloading from Internet-A Cross Sectional Study of American and Moroccan Students, IBT Journal of Business Studies (Formerly Journal of Management & Social Sciences) - April, 2014
Collaborator: Abdul Tariq

Determinants of Payment Methods at Grocery Stores: An Empirical Investigation, Business Research Year Book - 2013
Collaborators: Erdener Kaynak, Co-Author; Mustafa Harcar, Co-Author

Husband’s Perceptions of Their Spouses’ Dominance in The Buying Process: A Study of Latin American Countries, Business Research Year Book - 2013
Collaborators: Daniel Smith, Co-Author; John Spillan, Co-Author

The Development and Validation of a Consumer Cosmopolitanism Scale: The Polar Opposite of Xenophobic Attitudes, Ekonomska Istrazivanja-Economic Research - 2013
Collaborators: Hakan Altintas, Co-Author; Feride Kurtulmusoglu, Co-Author; Hans Kaufmann, Co-Author; Neriman Gundogan, Co-Author

A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations. , Eurasian Journal of Business and Economics - November, 2013
Collaborator: John Spillan

Flexibility, Innovation, and Adding Value as Drivers of Global Competitiveness: Private and Public Sector Challenges, Advances in Global Research - July, 2013
Collaborator: Erdener Kaynak, Editor

Stadium Sponsorship, Brand Preference and Consumer, Flexibility, Innovation, and Adding Value as Drivers of Global Competitiveness: Private and Public Sector Challenges - July, 2013
Collaborator: Berrin Guner, Co-Author

Consumer Boycotts of Foreign Products: A Metric Model Based on a Qualitative Study, Amfiteatru Economic - June, 2013
Collaborators: Hakan Altintas; Bahar Kurtulmusoglu; Hans Ruediger Kaufmann; Serkan Kilic

Ethical Consumerism: A View from the Food Industry in Morocco, Journal of International Food and Agribusiness - January, 2013
Collaborators: Nicolas Hamelin, Co-Author; Yamina Benhari, Co-Author

American Consumer's Attitudes towards Different Airline Companies Channels: A Comparision of Transcastion Methods, Journal of Tourism and Cultural Heritage - 2012
Collaborator: Ugur Yucelt, Author

Chilean Consumers Ethnocentrism Factors and Their Perception Regarding Foreign Countries Products , Journal of Marketing Development and Competitiveness - 2012
Collaborator: John Spillan

Global Competitiveness in a Time of Economic Uncertainty and Social Change: Challenges and Opportunities Current Issues and Future Expectations , Advances in Global Research - July, 2012
Collaborator: Erdener Kaynak, Editor

Consumer Taste Preferences for Soft Drinks: Country-of- Origin Impact, Global Competitiveness in a Time of Economic Uncertainty and Social Change: Challenges and Opportunities Current Issues and Future Expectations Advances in Global Management Development - July, 2012
Collaborator: Erdener Kaynak, Co-Author

The Determinants of Mobile Advertising Success in Morocco , Global Competitiveness in a Time of Economic Uncertainty and Social Change: Challenges and Opportunities Current Issues and Future Expectations Advances in Global Management Development - July, 2012
Collaborators: Nicolas Hamelin, Co-Author; Nabil Mohattane, Co-Author

Soccer Club Jersey Sponsorship: Customer Recall and Awareness in The Turkish Super League , Business Research Yearbook - April, 2012
Collaborator: Daniel Smith

User Behavior of Peer-to-Peer Music File Sharing Technology: A Cross-National Comparison of American and Moroccan University Students, Business Research Year Book - April, 2012
Collaborator: Abdul Naveed Tariq

A cross-national comparison of American and Turkish consumer satisfaction with dental care services, Journal of Medical Marketing - February, 2012
Collaborators: Ali Kara; Orsay Kucukemiroglu

Macro-level perspective of consumer ethnocentrism: a panel data study in Turkey, World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) - 2011
Collaborators: Hakan Altintas; Ismail Dulgeroglu; Array Array

Young Consumers’ Cell Phone Usage in Developing Market: The Case of Turkish Youth Market, Journal of Marketing Development and Competitiveness - 2011
Collaborators: Omer Torlak; John Spillan

Cross-cultural Validation of Factorial Structure of Logistic Strategy Model: A Three-Country Study, Journal of Transportation Management - October, 2011
Collaborators: Michael McGinnis, Co-Author; Ali Kara, Co-Author; John Spillan

Challenges and Opportunities of Global Business in the New Millenium: Contemporary Issues and Future Trends, Advances in Global Research - July, 2011
Collaborator: Erdener Kaynak, Editor

A Comparison of Taste Preferences and Perceived Quality among National Store and International Brands - July, 2011
Collaborator: Erdener Kaynak, Co-Author

Factor Affecting Ticket Prices of the National Football League , Business Research Year Book - April, 2011
Collaborator: Cyrstal Smith, Author

How Does Color Effect Perceived Attributes of New Food Products? The Case of Gatorate in Morocco, Business Research Year Book - April, 2011
Collaborator: Daniel Smith, Author

Clustering of Brand Personality:A Study of Turkish Mobile Phone Market, Business Research Year Book - 2010
Collaborator: Ahmet Sekerkaya, Author

Neural Network Based Model for Measuring the Effects of Marketing Research on Marketing Performance, Business Research Year Book - 2010
Collaborators: Zaim Selim, Author; Paksoy Mahmut, Author

An Examination of Wellness Orientation and Dental Care Attitudes Among Dental Patients: Conceptual Model and Empirical Evidences for Turkey, The Business Review, Cambridge - 2010
Collaborators: Orsay Kucukemiroglu, Author

Critical Issues in Global Business Lessons From the Past Contemporary Concerns and Future Trends, Advances in Global Research - July, 2010
Collaborator: Erdener Kaynak, Editor

Ambush Marketing or Unofficial Sponsorship: FIFA World Cup 2010 Practices, Advances in Global Business - July, 2010
Collaborator: Berrin Guner, Author

Factors Effecting Purchasing Behavior: Itentions, Experiences and Choices, Book of Abstracts - June 30, 2010
Collaborator: Ugur Yucelt, Author

Determining Churn Drivers in Moroccan Telecom Sector. , Journal of International Business Disciplines - May, 2010
Collaborators: Nicolas Hameline; Amani Nasalli

Consumer Preferences of Store Brands: Role of Prior Experiences and Value Consciousness, Journal of Targeting, Measurement and Analysis of Marketing - 2009
Collaborators: Ali Kara, Author; Orsay Kucukemiroglu, Author

Management Challenges in an Environment of Increasing Regional and Global Concerns, Advances in Global Research - July, 2009
Collaborator: Erdener Kaynak, Editor

Customer Segmentation Strategies in Banking Industry: The Case of Morocco, Advances in Global Research - July, 2009
Collaborators: Wafa ElGarah, Author; Karboubi Mouna, Author

Understanding the Moroccan Consumer Behavior to Improve Retailers Queuing System, Advances in Global Business - July, 2009
Collaborators: Nicolas Hamelin, Author; Zineb Maimmadi

A Conceptual Framework Determining Factors Affecting Attitudes Towards Organic Food Consumption, Business Research Yearbook - April, 2009
Collaborator: Cindy Heintz, Author

Shared Responsibilities: Management Challenges in An Environment of Increasing Global Concerns - 2008
 

A Model for Health Care Marketing Behavior in Developing Countries: The Case of Turkey, International Journal of Business and Systems Research (IJBSR) - 2008
Collaborator: Talha Harcar; John Spillan

Foreign Products Images and Ethnocentrism Among Consumers in Five Latin American Countries: An Analysis of Their Similarities and Differences, The Business Review, Cambridge - 2008
Collaborators: John Spillan; Orsay Kucukemiroglu; Talha Harcar

Lifestyle orientation of rural US and Canadian consumers: Are regio-centric standardized marketing strategies feasible?, Asia Pacific Journal of Marketing and Logistics - 2008
Collaborator: Talha Harcar; Erdener Kaynak

Elderly American Consumer's Attitudes Towards Different Banking Channel Medium, Business Research Year Book, Global Business Perspectives - April, 2008
Collaborator: Talha Harcar; Erdener Kaynak

International Business Curriculum: What are Some Operational Characteristics? The Case of Bolivia, Business Research Year Book - April, 2008
Collaborator: John Spillan; Talha Harcar

Beyond Borders : New Global Management Development Challenges and Opportunities - 2007
 

Cross-Cultural Analysis of Online Shopping Behaviors, Beyond Borders : New Global Management Development Challenges and Opportunities - 2007
Collaborators: Ugur Yucelt; Talha Harcar

Determining Patient's Demographic Characteristics and Their Health Care Behavior: The Case of Turkey., Business Research Year Book, Global Business Perspectives - 2007
Collaborators: Talha Harcar; Mahmut Paksoy

Knowledge Management Implementation of SMS's in Turkey: An Application in Textile Industry., Business Research Year Book, Global Business Perspectives - 2007
Collaborators: Halil Zaim; Selim Zaim; Talha Harcar

A Multi-National Study of Family Decision-Making,, The Multinational Business Review - 2007
Collaborators:

Consumer Perceptions of Foreign Products: An Analysis of Product-Country Images and Ethnocentrism In Guatemala, The Business Review, Cambridge - 2007
Collaborators:

The Effect of Export Barriers on Overall Export Satisfaction: An Empirical Research on Small-to-Medium-Sized Enterprises in Turkey, EuroMed Journal of Business - 2007
Collaborators:

Technology, Structure, Environment and Strategy Interfaces in a Changing Global Business Arena - 2006
 

An Exploratory Model for Turkish Health Care Consumers, Business Research Year Book, Global Business Perspectives - 2006
Collaborators: Talha Harcar; Karen C Barr; Tijen Harcar

Benefit Segmentation by Factor Analysis: An Empirical Study Targeting The Shampoo Market in Turkey, Business Research Year Book, Global Business Perspectives - 2006
Collaborators: Talha Harcar; Selim Zaim

Consumer Knowledge and Attitudes towards Dental Implants, Technology, Structure, Environment and Strategy Interfaces in a Changing Global Business Arena - 2006
Collaborators: Talha Harcar; Baris Tunali; Yakut Ozden; Rian Disci; Sukru Sirin

Consumer's Perceived Value and Buying Behavior of Store Brands: An Empirical Investigation, The Business Review, Cambridge - 2006
Collaborators:

Exploring Latin American Family Decision Making, The Journal of World Business - 2006
Collaborators: Talha Harcar; John E Spillan

Market Segmentation by Exploring Buyer Life Style Dimensions and Ethnocentrism Among Vietnamese Consumers: An Empirical, Journal of Asia-Pacific Business - 2006
Collaborators:

Global Business: The Challenges and Responsibilities in a World of Shifting Alliances, Advances in Global Management Development - 2005
 

Consumers' Attitudes Toward Product Expiration Dates, Global Business Perspectives - 2005
Collaborators: Talha Harcar; Fahri Karakaya

Global E-Commerce: Issues and Strategies - 2005
Collaborators: Erdener Kaynak; Talha Harcar

Who Decides What to Buy in Latin American Families?, Global Business Perspectives - 2005
Collaborators: John E Spillan; Talha Harcar; Orsay Kucukemiroglu; Jerry Breshin; Antunez Cesar de Mayolo

American Consumers Attitudes Towards Commercial Banks A Comparison of Local and National Bank Consumers by Use of Geodemographic Segmentation, International Journal of Bank Marketing - 2005
Collaborators:

Consumption Patterns and Discrimination Ability in Taste Test: An Empirical Study of Heavy and Light Users of Cola Products, Journal of International Food and Agribusiness Marketing - 2005
Collaborators: Talha Harcar; Ahmet Sekerkaya

Exploring Buyer Life-Style Dimensions and Ethnocentrism Among Canadian Consumers: An Empirical Study, The Business Review, Cambridge - 2005
Collaborators: Orsay Kucukemiroglu; Ali Kara; Talha Harcar

Exploring Family Decision Making a Cross National Study by Correspondence Analysis, Multinational Business Review - 2005
Collaborators: Talha Harcar; John E Spillan; Orsay Kucukemiroglu

A Cross Cultural Exploration of Attitudes Toward Product Expiration Dates, Psychology & Marketing - April, 2005
Collaborators: Talha Harcar; Fahri Karakaya

Electronic Banks versus Brick and Mortar Banks The Turkish Experience, The Journal of International Marketing and Marketing Research - February, 2005
Collaborators:

Global business: Coping with uncertainty - 2004
 

Online Banking: A Field Study of Consumer Attitudes in Turkey, Cultural Differences Between US and Turkish Managerial Staff - 2004
Collaborators: Talha Harcar; Ahmet Sekerkaya

Perceived Differences Between Online and Traditional Coupons - 2004
Collaborators: Talha Harcar; Karen Barr

Succeeding in a Turbulent Global Marketplace: Changes, Developments, Challenges, and Creating Distinct Competencies - 2003