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Business: Management and Marketing Option

Penn State Beaver’s Bachelor of Science in Business degree is designed for students seeking a broad-based education to prepare them for the business world. The program combines core business fundamentals with applied study and internships in a practical setting. 

Management and Marketing Option

Through the choice of an 18-credit option, students can develop a concentration in management and marketing.

A successful business in the 21st century relies heavily on several primary operations that allow the business to grow and flourish. Two of the most crucial pieces to this puzzle are management and marketing.

Management

In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to:

  • handle the critical day-to-day challenges of business
  • develop new approaches to the design of organizations
  • use the tools needed to manage

Marketing

Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. The marketing aspect of our business program will teach you how to:

  • determine and respond to consumer preferences
  • design and create new products
  • develop pricing structures
  • advertise effectively

Having a strong understanding of general business practices and a concentration in management and marketing will make you a valuable asset to any organization. The Business Management and Marketing Option ensures that you’ll develop the skills to meet the demands of the business community.

What can I do with the Business Management and Marketing Option?

The Business Management and Marketing option will prepare you for a career in business in numerous areas. A variety of jobs can be found in many disciplines.

  • Consulting firms
  • Government agencies
  • Business start-ups
  • Family-owned businesses
  • Marketing management
  • Brand management
  • Advertising
  • Retail
  • Consumer affairs

Sports Administration Certificate

Students enrolled in the business program can add the Sports Administration Certificate to their degree. This certificate will enhance students' portfolios and career opportunities to include working in the fields of sports management, business/retail, media, sporting teams, and recreational programs. See the certificate page for more information.

Academics

  • Biology

    • Biology Faculty
    • Biology Admission Requirements
    • Biology Career Opportunities
  • Business: Accounting Option

    • Accounting Faculty
    • Accounting Option Admission Requirements
    • Accounting Option Internships
    • Accounting Option Career Opportunities
  • Business: Management and Marketing Option

    • Management and Marketing Faculty
    • Management and Marketing Option Admission Requirements
    • Management and Marketing Option Internships
    • Management and Marketing Option Career Opportunities
  • Communications

    • Communications Faculty
    • Communications Admission Requirements
    • Communications Career Opportunities
  • Computer Science

    • Computer Science Faculty
    • Computer Science Admission Requirements
    • Computer Science Learning Outcomes
    • Computer Science Career Opportunities
  • Criminal Justice

    • Criminal Justice Faculty
    • Criminal Justice Admission Requirements
    • Criminal Justice Career Opportunities
  • Cybersecurity Analytics and Operations

    • Cybersecurity Admission Requirements
    • Cybersecurity Careers
  • Health Policy and Administration

    • HPA Admission Requirements
    • HPA Career Opportunities
  • Information Sciences and Technology

    • IST Faculty
    • IST Admission Requirements
    • IST Internships
    • IST Career Opportunities
  • Nursing: RN to B.S.N.

    • Nursing Faculty
    • Nursing Career Opportunities
  • Project and Supply Chain Management

    • PSCM Faculty
    • PSCM Admission Requirements
    • PSCM Career Opportunities
    • PSCM Certifications
  • Psychology

    • Psychology Faculty
    • Psychology Admission Requirements
    • Psychology Career Opportunities
    • Neuropsychology Lab
  • Sports Administration Certificate
  • Sports Journalism Certificate

See Also

  • Business: Accounting Option
  • Business Minor
  • Sports Administration
  • MBA in Pittsburgh
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Management and Marketing Option Resources

Suggested Academic Plan: Management and Marketing Option
Course descriptions

Penn State Beaver

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724-773-3800
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