Penn State Beaver’s Bachelor of Science in Business degree is designed for students seeking a broad-based education to prepare them for the business world. The program combines core business fundamentals with applied study and internships in a practical setting. 

Management and Marketing Option

Through the choice of an 18-credit option, students can develop a concentration in management and marketing.

A successful business in the 21st century relies heavily on several primary operations that allow the business to grow and flourish. Two of the most crucial pieces to this puzzle are management and marketing.

Management

In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to:

  • handle the critical day-to-day challenges of business
  • develop new approaches to the design of organizations
  • use the tools needed to manage

Marketing

Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. The marketing aspect of our business program will teach you how to:

  • determine and respond to consumer preferences
  • design and create new products
  • develop pricing structures
  • advertise effectively

Having a strong understanding of general business practices and a concentration in management and marketing will make you a valuable asset to any organization. The Business Management and Marketing Option ensures that you’ll develop the skills to meet the demands of the business community.

What can I do with the Business Management and Marketing Option?

The Business Management and Marketing option will prepare you for a career in business in numerous areas. A variety of jobs can be found in many disciplines.

  • Consulting firms
  • Government agencies
  • Business start-ups
  • Family-owned businesses
  • Marketing management
  • Brand management
  • Advertising
  • Retail
  • Consumer affairs

Sports Administration Certificate

Students enrolled in the business program can add the Sports Administration Certificate to their degree. This certificate will enhance students' portfolios and career opportunities to include working in the fields of sports management, business/retail, media, sporting teams, and recreational programs. See the certificate page for more information.