Biography
Daniel Smith, associate teaching professor of business, teaches project management, corporate strategy, contemporary issues in management, professional selling, negotiation for business professionals, preparation for the business internship. He is also the Business Internship Program Coordinator.
Smith blends technical expertise, global perspective, and real-world application in his classroom to teach students skills including market research and Strengths, Weaknesses, Opportunities, and Threats analysis. He teaches Experiential Digital Global Engagement (EDGE) classes which pair Penn State Beaver students with students at international universities to complete a project.
Smith integrates digital tools and case-based instruction to ensure students are ready to meet the demands of a global workforce. Students particularly value his negotiation simulations where groups advocate for an interest and compete against each other, simulating real life business experiences. In their senior year, business students are part of a collaborative, multi-disciplinary project team.
His classes prepare students for a future in:
- Project management
- Management consulting
- Administrative management
- Corporate management
- Professional selling
- Business negotiations
- Entrepreneurship
Research Interests
- The business cycle
- Capital markets
- Resource allocation
- Marketing research
- Professional selling and business negotiations
Publications
Predictive Forecasting Indicators for Small Firms and Marketing Managers, 37th Annual International Academy of Business Disciplines (IABD) Conference Proceeding - April 10, 2026
Riding the Wave of Change: Predictive Tools for Small Business Owners and Marketing Managers, 36th Annual International Academy of Business Disciplines (IABD) Conference Proceeding - April 15, 2025
Understanding Changing Market Conditions: How they Impact Firms' Marketing Budgets and Forecasts, International Academy of Business Disciplines (IABD) 2023 Conference Proceedings - March 31, 2023
A Framework for Developing Small Business Marketing Budget Forecasts and Strategies Using Capital Markets, International Academy of Business Disciplines 34th Annual Conference Proceedings - April 6, 2022
The Business Cycle: How it Impacts Small Businesses and their Marketing Budgets, 33rd Annual International Academey of Business Disciplines (IABD) Conference Proceedings - March, 2021
Collaborator: Array Array
Penn State Beaver EDGE Program: Adapting the AAC&U's Global Learning Value Rubric to Evaluate International Virtual Exchange Outcomes, 1st Annual International Virtual Exchange Conference Proceedings - October 26, 2019
Collaborator: Tiffany MacQuarrie, Co-Author
Bear Markets: How They Affect a Firm's Marekting Budgets and Strategies, 31st Annual International Academey of Business Disciplines (IABD) Conference Proceedings - April, 2019
Collaborator: Array Array
Economic Recessions: How They Impact a Firm's Marketing Budget and Strategies, 30th Annual International Academey of Business Disciplines (IABD) Conference Proceedings - April, 2018
Collaborator: Array Array
The Effect of Country of Origin and Color on Consumer Product Perceptions of Product Taste, 29th Annual International Academey of Business Disciplines (IABD) Conference Proceedings - April, 2017
Collaborator: Talha Harcar, Co-Author
Marketing Research Budgets: How They Are Impacted by the Business Cycle, 27th Annual International Academy of Business Disciplines (IABD) Conference Proceedings - March, 2015
NCAA Corporate Sponsorship: Does it Impact Consumer Attitudes and Purchases? The Case of AT&T Sponsorship, Quarterly Review of Business Disciplines (QRBD) - February, 2015
Collaborator: Harcar Harcar, Co-Author
Husband's Perceptions Of Their Sposes' Dominance in the Buying Process: A Study of Latin American Countries, International Academy of Business Disciplines, Business Research Yearbook - April, 2013
Collaborators: Talha Harcar, Co-Author; John Spillan, Co-Author
Soccer Club Jersey Sponsorship: Customer Recall and Awareness in the Turkish Super League, International Academy of Business Disciplines, Business Research Yearbook - April, 2012
Collaborator: Talha Harcar, Co-Author
How Does Color Effect Perceived Attributes of New Food Products? The Case of Gatorade in Morocco, Business Research Yearbook, Balancing Profitability and Sustainability: Shaping the Future of Business - April 1, 2011
Collaborator: Talha Harcar, Co-Author
Education
MS, Public Policy and Management, Carnege Mellon University
BS, Policy Analysis and Management and German, Carnegie Mellon University
Papers and Presentations
April 10, 2026
Presentations
Predictive Forecasting Indicators for Small Firms and Marketing Managers
International Academy of Business Disciplines 37th Annual Conference
Phoenix, Arizona
At the 37th Annual International Academy of Business Disciplines Conference (IABD), I gave a presentation on "Predictive Forecasting Indicators for Small Firms and Marketing Managers. This presentation addressed both fundamental and technical indicators that small firms can use when forecasting marketing budgets.
March 22, 2026
Presentations
AI Overview, Literacy, and Strategy
AI Overview, Literacy, and Strategy
Penn State Beaver
I prepared and delivered a 90+ slide Power Point presentation to all of my students in all of my classes (BA 422W Corporate Strategy, BA 420 Preparation for Business Internship, BA 322 Negotiations for Business Professionals) on "AI Overview, Literacy, and Strategy." In this presentation, I discussed how firms are utilizing AI to solve various business problems.
March 18, 2026
Presentations
Pittsburgh Technology Conference: Think AI - AI Overview
Penn State Beaver March Faculty Congress Meeting
Penn State Beaver
On February 12, 2026, I attended a 10 hour Pittsburgh Technology Council: Think AI Conference in downtown Pittsburgh. I presented an overview of the key points of this conference to the Penn State Beaver Faculty Congress on 3-18-26. The conference focused on how firms at the international, national, and local level are using Artificial Intelligence for their mission critical business applications.
April 4, 2025
Presentations
Riding the Wave of Change: Predictive Tools for Small Business Owners and Marketing Managers
36th Annual Conference
Orlando, FL
Our world is complex and rapidly changing. Wars, pandemics, hurricanes, fires, recessions, and technological change seem to be ever-constant. How can business owners and marketing managers of small to medium-sized firms keep up with such ever-changing, ever-increasing exogenous economic events? When rapid change does occur, small firms and marketing managers must respond quickly to current events to take advantage of current market opportunities. As a result of such rapid change, firms need to understand their consumers and economic demand. Firms must place more emphasis on predictive data analytics and data modeling to forecast future economic demand. In this presentation, a framework is presented to help small business owners and marketing managers identify key variables to assist in understanding consumer behavior and market demand.
August 23, 2024
Presentations
Faculty Expectations for First Year Students: Office Hours
First Year Seminar
Monaca, PA
May 7, 2024
Presentations
Introduction to Strategic Planning
Penn State Greater Allegheny All Day Faculty Meeting
White Oak, PA
I was asked by Penn State Greater Allegheny Chancellor Dr. Megan Nagel to assist the Greater Allegheny faculty in preparing their departmental strategic plan. I gave a brief presentation to the faculty on "Introduction to Strategic Planning," and I worked with faculty from each discipline to develop their departmental strategic plan and departmental value proposition.
March 11, 2024
Presentations
Investing in the Stock Market: Advanced Strategies
Business Club - Investment Seminar
Monaca, PA
March 31, 2023
Presentations
Understanding Changing Market Condidtions: How They IMpact Firms' Marketing Budgets and Forecasts
34th Annual Conference
New Orleans, Louisiana
February 24, 2023
Presentations
Understanding and Investing in the Stock Market - Part I
Investment Seminars
Monaca, PA
I presented a two hour seminar on "Understanding and Investing in the Stock Market" to members of the Penn State Beaver Business Club. I also discussed various investment strategies and techniques. Students were very receptive to this presentation.
April 7, 2022
Presentations
A Framework for Developing Small Business Marketing Budgets, Forecasts, and Strategies Using Capital Markets
33rd Annual Conference
On-Line
March 26, 2021
Presentations
The Business Cycle: How It Impacts Small Businesses and Their Marketing Budgets
32nd Annual Conference
On-Line
Gave presentation on How economic recessions impact firms marketing budgets. Published in Conference Proceedings. 2020 Conference cancelled due to Covid-19.
September 25, 2020
Webinars
Strategies for group Work
Faculty Speaker Series
Monaca, PA
With Communications Professor John Chapin, I presented on best practices for conducting student group work. This workshop was helpful in that it enabled me to share some of my student group work experiences with other faculty.
June 15, 2020
Webinars
Using Technology to Connect Globally Because Education Knows No Boundries
Teaching and Learning with Technlology Summer Series Symposium
University Park, PA
Tiffany MacQuarrie, Claudia Tanaskovic and I presented at the on-line TLT Summer Series Symposium. Our presentation highlighted best practices for EDGE courses.
November 18, 2019
Presentations
Student Internship Spotlight
Penn State Beaver Board of Directors
Monaca, PA
Presented the Business Internship (BA 495A) program to the campus Board of Directors. Discussed the program history, objectives and success stories. Introduced Jade Wiatrak who presented on her Launch Box internship experience. The BA 495A Business Internship Program supports the campus strategic initiative: Industry Relations - Corporate Mentoring and Internships.
October 26, 2019
Presentations
Penn State Beaver EDGE Program: Adapting the AAC&U Global Learning Value Rubric to Evaluate International Virtual Exchange Outcomes
International Virtual Exchange Conference (IVEC): Advancing the Field of On-Line International Learing
Tacoma, Washington
Abstract: Global learning outcomes for lesser-resourced students lie at the heart of Penn State Beaver’s Experiential Digital Global Engagement (EDGE) effort, Students who participate in EDGE learn how to interact with people of differing backgrounds, and to work with them on projects, over a distance, developing digital skills as they do so. These are all important competencies both personally and professionally in the 21st century. Because students at Penn State’s Commonwealth Campuses often have less opportunity to engage with global learning than their University Park counterparts, faculty members begin EDGE collaborations by adapting outcomes from the AAC&U global rubric to design course objectives. Using examples from two EDGEd courses taught in 2018-2019, presenters will 1.) explain the strategic pedagogical content of the EDGE effort at Penn State, 2.) explore the process of identifying and adapting AAC&U global rubric elements, and 3.) show student and instructor-reported learning outcomes from the two classes.
May 10, 2019
Presentations
International Student Trip: Spring Break 2019
Campus Advisory Board Meeting
Monaca, PA
Presented results of MKTG 297 International Student Trip, Spring Break 2019 to Penn State Beaver Campus Advisory Board meeting. This supports the campus strategic initiative Of Transformative Academic Experience: High Impact Practice (EDGE).
May 5, 2019
Presentations
Experiential Global Engagement (EDGE) Training: Best Practices
Information Systems and Technology (IST) Spring Meeting
University Park, PA
Presented EDGE/COIL best practices presentation to Penn State Allied Health. Training for IST faculty for EDGE (Experiential Global Engagement) projects. This supports the campus strategic initiative Of Transformative Academic Experience: High Impact Practice (EDGE).
May 5, 2019
Presentations
Experiential Global Engagement (EDGE) Training: Best Practices
Penn State University Allied Health Spring Meeting
University Park, PA
Presented EDGE/COIL best practices presentation to Penn State Allied Health. Training for Allied Health faculty for EDGE (Experiential Global Engagement) projects. This supports the campus strategic initiative Of Transformative Academic Experience: High Impact Practice (EDGE).
April 10, 2019
Presentations
Experiential Global Engagement (EDGE) Training: Best Practices
Faculty Congress Meeting
Monaca, PA
Presented EDGE/COIL best practices presentation to Penn State Beaver Faculty Congress. Training for faculty congress for EDGE (Experiential Global Engagement). This supports the campus strategic initiative Of Transformative Academic Experience: High Impact Practice (EDGE).
April 4, 2019
Presentations
Bear Markets: How They Impact a Firm's Marketing Budget and Strategies
31st Annual Conference
Jacksonville, FL
Gave presentation on How economic Bear Markets impact firms marketing budgets. Published in 31st Annual Conference Proceedings. 2020 Conference was cancelled due to Covid-19.
March 10, 2019
Presentations
Experiential Global Engagement (EDGE) Training: Best Practices
BSB Spring Meeting
University Park, PA
Presented EDGE/COIL best practices presentation at the BSB Spring Meeting. This supports the campus strategic initiative Of Transformative Academic Experience: High Impact Practice (EDGE).
October 10, 2018
Presentations
EDGE/COIL Best Practices
Sharon, PA
Presented EDGE/COIL best practices presentation to Penn State Shenango Faculty Congress.
June 14, 2018
Presentations
EDGE/COIL Overview and Penn State Beaver Overview
The Hague, Netherlands
Presented overview of EDGE/COIL projects and Penn State Beaver to faculty and administrators at The Hague University of Applied Sciences. Traveled with and represented Penn State University, along with Bernie Ceracero (Greater Allegheny) and Yang Xu (New Kensington).
June 12, 2018
Presentations
EDGE/COIL Overview and Penn State Beaver Overview
Lille, France
Presented overview of EDGE/COIL projects and Penn State Beaver to faculty and administrators at The Catholic University of Lille, France.
April 16, 2018
Presentations
Economic Recessions: How They Impact a Firm's Marketing Budget and Strategies
30th Annual Conference
Oakland, California
March 16, 2018
Presentations
EDGE Pedagogy at the Commonwealth Campuses
Teaching and Learning with Technolgogies Symposium
University Park, PA
Presentation on EDGE/COIL projects on-going at Penn State Beaver. Co-presented with Claudia Tenaskovic, Penn State Beaver.
April 7, 2017
Presentations
The Effect of Country of Origin and Color on Consumer Perception
29th Annual Conference
New Orleans, LA
How does country of origin and color impact consumer perceptions of product taste. Do consumers tend to perceive products from developed countries to be of higher quality than those products from lesser developed nations? I presented this presentation with Dr. Talha Harcar of Penn State Beaver.
March 27, 2015
Presentations
Marketing Research Budgets: How they are Impacted by the Business Cycle
27th Annual Conference
Orlando, Florida
An examination of how the Business Cycle impacts a firm's marketing research budget, and addresses managerial implications associated with the business cycle and marketing budgets. A model is developed for assessing the business cycle and assisting marketing managers in making key managerial marketing decisions.
April 11, 2014
Papers and Oral Presentations
Does Corporate Sponsorship of NCAA Sanctioned Events Impact Consumer Attitudes and Purchases?
26th Annual Conference
San Diego, CA
Examines how corporate sponsorship impacts consumer attitudes and purchases.
April 20, 2013
Presentations
Business Club: Stock Market Seminar
April 18, 2013
Papers and Oral Presentations
Husband's Perceptions of Their Spouses Dominance in the Buying Process
International Academy of Business Disciplines, 25th Annual Conference 2013
Atlanta, GA
March, 2013
Workshops
Interviewing, Resume Writing and Career Search Strategies
BA 420 Class, Preparation for Internship 2013 Workshop
Monaca, PA
March 8, 2013
Presentations
Factors Impacting US Investment Markets
Erasmus Exchange Program
Istanbul Turkey
April, 2012
Presentations
Business Club: Stock Market Seminar
April 18, 2012
Presentations
Soccer Club Jersey Sponsorship: Customer Recall and Awareness in the Turkish Super League
Long Beach, CA
March, 2012
Workshops
Interviewing, Resume Writing and Career Search Strategies
BA 420 Class, Preparation for Internship 2012
Monaca, PA
April 17, 2011
Presentations
How Does Color Effect Perceived Attributes of New Food Products? The Case of Gatorade in Morocco
New Orleans, LA
Examines influence of color on consumer choice.
March, 2011
Workshops
Selecting a Major at Penn State 2011
Monaca, PA
January 1, 2007 - February 1, 2007
Presentations
Student Centered Seminar
Student Centered Seminar
Monaca, PA