Biography
Talha Harcar, Ph.D., a professor of business and the business program coordinator, teaches Principles of Marketing, Global Marketing, Sports Marketing, International Business Operations and Business Statistics.
Dr. Harcar brings a unique blend of global insight and academic expertise to Penn State Beaver's business program. His extensive travels to over 65 countries inform his teaching, enabling students to benefit from real-world examples of global brands. By integrating industry knowledge and scholarly excellence, he fosters engaging, practical, and culturally rich learning experiences in marketing and international business. This approach promotes international collaboration and prepares students for success in a global business environment.
Dr. Harcar’s classes prepare students for a variety of career options including:
- Brand marketing manager
- Digital marketing
- Content marketing
- Product marketing manager
- Digital marketing specialist
- Social media strategist
- Marketing analytics specialist
- MBA, Master of Business Administration
- MS, Master of Marketing Research
Research Interests
- International consumer behavior
- AI in marketing
- Sports marketing
- Marketing ethics
Education
B.S. in Business Administration, Istanbul University
M.S. in Business Administration, Istanbul University
M.B.A. in Business Administration, University of Massachusetts
Ph.D. in Marketing and Marketing Research, Istanbul University